Social media campaign BeFabulous
Revlon Professional
Briefing: Revlon Professional, expert brand in beauty and hair care, wanted to promote their new BeFabulous hair products . The challenge was to create a social media campaign to highlight the three types of productos: curly, smooth and volume.
The result: A Facebook & Instagram social media campaign involving a complex shooting, and a three phases campaign: teaser, launching and technical phase. Based on the insight that sometimes people are ashamed of their natural-shape hair, we tried to make RP followers to embrace their natural hair shape, encouraging them to show in social media if they were #SmoothProud or #CurlyProud.
Teaser Phase
Launching Phase
