JUS • Juice Up Saigon

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JUS • Juice Up Saigon is a raw, cold-pressed juice company. Founded in Sep 2015 by three people sharing the same love for a healthy life, their journey starts from Saigon, one of the busiest cities in Southeast Asia. Juice Up Saigon offers a simple, delicious way to integrate plant-based health into a busy life because they believe that nutritious and delicious juices could be made practical and ready for everybody.

JuiceUpSaigon.com

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Concept

Our mission is researching and finding the right solution both in terms of visual identity as well as art direction to create an unique sustainable cold pressed juice brand in Vietnam. Since cold-pressed juice is a complete new product in Vietnam, JUS • Juice Up Saigon is the pioneer to break the barrier, therefore, the challenge is huge.

Based on the concept of equilateral triangle of yoga that connects body — spirit — mind together, we created an unique equilateral triangle bottle shape.

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The logo

JUS logo was design simple as it needs to be with organic curves and unbalanced weight-arms to create the natural visual identity for the brand due to its organic ingredients.

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Icon system

Based on the natural ingredients including fruits and vegetables

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Store Interior Direction

Based on local materials and white colour theme to be standing out minimally contrasting with vintage French architecture dominating Saigon.

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Kios Concept

With the green house concept, the kios is recreated the atmosphere of an organic farm, with friendly light warm wood and trees, making customers feel eased when enjoying JUS within any flea market, where supposed to bo crowded and noisy all the time, as well as, the concept is really functional for producing and transporting to anywhere.