Branding / Olsson Family Winery
Farmers Mats-Helge and Agneta Olsson are in their upper 50’s and have farmed together since the late 70’s when they took over Agneta’s family farm. The last 15 years on the farm their entire grain production was organic, and they have a common interest in environmental issues. A few years ago, they received an offer to buy a small vineyard in the northwest of Italy. They sold the farm and their belongings in Sweden and moved to their the vineyard a few miles outside of Turin in the Piedmont region. For three years they have now produced their own organic red wine. The wine has received a very good reception locally where they so far have sold it as a high quality no-name brand. They have now been given the opportunity to significantly increse their distribution, including shipping to Systembolaget in their old home country of Sweden. The Olssons have therefore
turned to your advertising agency to create a good brand for their wine that has previously only been available at local farm sales.
The design combines the classic feel of a high quality wine brand with a touch of the bold swedish graphic design, which is shown through the geometric pattern and also caputered with the geometric font Hotel de Paris.
