Creative Approach:
The LGBT community is a unique mixture - a blend of people, ideas, feelings, emotions and beliefs. Our goal was to visually represent this blend in a powerful way.
The best way to visualize this is with the colors of the community's most iconic symbol—the rainbow flag.
Our color inspiration is from the original LGBT Rainbow Flag which was designed in San Fransisco by artist Gilbert Baker in 1978.
Rather than having eight distinct colors separate from one another we blended them to represent the community uniting.
