Brief
Select an existing poster from an established designer and make an animation that tells an enriched version of the same story using the elements from the poster.
Select an existing poster from an established designer and make an animation that tells an enriched version of the same story using the elements from the poster.
Strategy
Though I originally intended to animate this poster in its intended light, with a very confident emotion, I discovered there was room to be critical of its content which tells a completely different story than the original.
Though I originally intended to animate this poster in its intended light, with a very confident emotion, I discovered there was room to be critical of its content which tells a completely different story than the original.
Result
The result of this animation begins by telling the same story as the original poster, but switches to a retrospective view of its content. Initially direct (mail) advertising was seen as a revolutionary strategy, but nowadays everyone knows the inconvenience of dealing with mountains of direct mail advertisements, and the toll it has taken on the environment.
The result of this animation begins by telling the same story as the original poster, but switches to a retrospective view of its content. Initially direct (mail) advertising was seen as a revolutionary strategy, but nowadays everyone knows the inconvenience of dealing with mountains of direct mail advertisements, and the toll it has taken on the environment.
