Top Deck Productions, a Magic: the Gathering streaming service, came to me during the Summer of 2017 for help with updating their logo and applying it across multiple mediums. As part of an ongoing brand-refresh, I was tasked with creating a new logo that could be used on websites, banner ads, social media, t-shirts, business cards, and more.

The chevron icon represents a deck of cards in isometric view, while the top crossbar of the "E" is meant to evoke the top card resting on the stack. In card game slang, to "top-deck" is to draw the perfect card for the situation right off the top, just when you needed it most; it's all in the luck of the draw. Top Deck Productions seeks to capture those exciting upsets in its broadcasts of live Magic: the Gathering matches, so it seemed fitting to highlight that top crossbar with a different color. The next card you draw could be just what you need to turn the tide, waiting on the top.