Momentum
Brand Identity
Incubator, Accelerator, Coworking
Based in Toulouse (FR), Momentum support innovative numerical structures. Part of Oïkosystem, they have 3000m2 dedicated positive economy.
We aim to create for Momentum a general pattern to reprensent their brand activities and make the difference by the choice of the shapes and colors.
Our logo approach has been designed to create authenticity in the way of this industrial place vibe with reworked serif font. The diagonal alignment with the letter "M" corresponds to this particular place with many stairs. This is also a representation of the amazing evolution of the numerical structures within Momentum.
Date : 2017 / Field : creative direction, branding, illustration, pattern
