The Brief
Create a standout campaign to drive awareness of Gloucester County Cricket Club and the forthcoming T20 season and increase ticket sales by 10%.
Bring to life the action-packed family entertainment values of the competition.
Target members, sponsors, lapsed and new audience groups to drive footfall throughout the summer.
Our Approach
We wanted to create a family inspired campaign for the fans by the fans, demonstrating the excitement of the game as well as the closeness of the players. We used the Gloucester County Cricket Club database to offer 20 lucky fans the opportunity to come to a photo-shoot and take part in the actual campaign.
The Results
Advanced ticket sales: 30% year on year increase
Walk up ticket sales: 23% year on year increase
Our Services
Strategy & planning, Lead creative & design of all assets, Toolkit creation + photoshoot, Media planning & buying, Email design build & broadcast.
Local media targeting local fans
Double-decker bus mega rears, 6 sheet OOH media, 48 sheet OOH media, Facebook advertising, Sponsor activation.
Targeted digital touchpoints
Website, Facebook, Twitter, YouTube, Email.
