The original logotype
The proportion of Buddha head is depicted according to Golden Section. Contemporary and friend of Leonardo da Vinci called this ration the Divine Proportion.
Selected brandbook pages
TAO business card manufacturing process involved 4 stages. At first, contact information was printed on the frontside of the card on white cardboard. The second phase is another piece of cardboard pressed with golden lining. Thirdly, the black heading TAO was silk printed in the centre of the card with small lettering around forming a pattern. Finally the front and the backside of business card was pressed together in order to make it as thin as possible
The idea of gold business card was to integrate the shiny stationery with interior and enhance the mystical yet premium atmosphere of the restaurant.
The menu design just fits the branding concept - stylish, minimal, mystical and contemporary.
Wardrobe numbers
Chopsticks cover with logo silk printed
The entrance door is marked with golden head symbol
Light projection inside the restaurant
This 3d render logotype is mostly for web usage
