Master Badminton Club
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Promoting badminton as "a sport for everyone," Master Badminton Club (MBC) was founded by the world's top legendary badminton player: Datuk Lee Chong Wei. Established in 2015, the badminton facility is well-equipped, designed for world-class tournaments, and approved by the Badminton World Federation.
The customised typeface is the core of MBC's new visual identity, designed to resonate and resemble the feathers on the shuttle, aiming to individualise the brand to suit the needs of its target audiences and markets. With the aim to cater to badminton enthusiasts of all levels, the communication materials were strategically crafted to subliminally plant the interest in the brand and ultimately forge a relationship with the brand; leading to engagement and positive conversion.
The customised typeface is the core of MBC's new visual identity, designed to resonate and resemble the feathers on the shuttle, aiming to individualise the brand to suit the needs of its target audiences and markets. With the aim to cater to badminton enthusiasts of all levels, the communication materials were strategically crafted to subliminally plant the interest in the brand and ultimately forge a relationship with the brand; leading to engagement and positive conversion.
