DISRUPTION fashion brand
Disruption is a luxury fashion brand founded in 2017 by William Mathew. The brand concept is based on the relation between clothes and flowers. Disruption believes that, to give meaning to fashion, is to break down its elements, and re-construct it from the most fundamental ingredients. Garments then are perceived as blooms, luxury without flaunt.
The design needs to be basic and modern, however reflects the airy feel of flowers.
