Project: Design a logo for a dog rescue who specializes in rescuing, rehabilitating, and training power breed dogs.

Client: Underdogs Rescue: Non-profit

Solution: The concept was simple, I wanted a logo that expressed the transition from underdog to wonderdog. The shape of the crest is very symbolic of powerful figures in popular culture. The silhouettes are of three recognizable power breed dogs of which Underdogs Rescue rehabilitates. The women who run the rescue wanted a colour that was not too dark or harsh. Together through iterations, and focus groups, we narrowed it down to a royal purple. 

I have been Volunteering with Underdogs for approximately 10 years. Below are various projects that I have been involved with while with Underdogs Rescue. Including specialty logos, cover images for the website/facebook, clothing design, posters, photography and design for their calendar.