New Product Launch Campaign via Retail Merchandising, In-Store Marketing
Art Directed this merchandising brand-awareness campaign for Pinkberry's expansion of menu offerings to include greek yogurt featuring fresh fruit on the top. The initial brand launch was concentrated in Southern California market (before expanding to other regions of California, beyond) where the majority of the product's target audience consisted of active, health-conscious professional women early 20s to late 30s. The visual design and communications strategy in this case was developed to connect with style and health-conscious women and thus sparked this campaign which delivered a fresh, vibrant, sophisticated yet charmingly friendly tone.
Promo Cards and Sidewalk Signage
Retail Front Signage and Entry Clings
In-Store Marketing and Menu Designs
Interior Retail POP Design
New Product Packaging Design
POP Printed Product Marketing Information
Copywriting: Carla Madden :: Art Direction, Design: Amanda N. Cooper
