赤雲十誡 / Ten commandment of Redcloud


  • "The series of posters ""Ten Commandment of Redcloud” interpreted ""copy"", ""following others blindly"", ""get above ourselves "", ""complacent"" and other common ""design"" appearance in different angles, but also as a motto of a creative agency to do internal self-warning. In terms of vision, posters are expressed with “typeface design”, and designed with variations in different dimensions of the typeface, similar to an album with multiple music styles. Under the framework of the core concept, try the visual expression of the combination of the idea and the poster."

    Ten different styles of experimental posters-"Ten commandment of Redcloud ",was combined with the Chinese font changes, typesetting and meaning,
    Like a changing style CD,To try to make "concept" and "beauty" combined with the visual performance。

    Ten commandment of Redcloud:
    1.Do not copy, copy will be addictive.
    2.Do not be addicted to technique, the idea is more important.
    3.Do not ask immediately when you have a question, learn to think independently.
    4.Do not following others blindly,verify it by yourself.
    5.Do not be content with your work,even if the guest is satisfied.
    6.Do not rely on others, the one you can rely on is only yourself.
    7.Do not stop practicing , even if you feel useless.
    8.Do not get above yourself,down to every step. 
    9.Do not learn many skills at the same time,  make one skill to the top.
    10.Do not be complacent, stay humble.


    Awards:​​​​​​​
    GDC Award 19, Merit Award;
    2018 Hiii Typography, Finalist;
    2018 Zcool Excellence Award, Finalists;
    Selected for"Typefaces Endowed With Extraordinary Feature", "Zcool Awards Year Book"

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  • “赤云十诫”是以中文字形变化、排版、含义相结合而设计的十张不同风格的实验系列海报,类似一张曲风多变的CD,借此来尝试“概念”和“美感”互相结合的视觉表现。

    赤云十诫:
    1.不要抄袭,抄袭会上瘾。
    2.不要沉迷于技法,想法更重要。
    3.不要事事提问,学会独立思考。
    4.不要人云亦云,自己去验证。
    5.不要满足于妳的作品,即使客户满意。
    6.不要依赖别人,你可以依赖的只有你自己。
    7.不要停止练习的脚步,即使你觉得用处不大。
    8.不要好高骛远,踏踏实实地走好每一步。
    9.不要同时学习多项技能,把单项技能做到顶尖。
    10.不要自满,保持谦逊。



  • 1. 不要抄襲,抄襲會上癮。
    Do not copy, copy will be addictive.


  • 2. 不要沉迷於技法,想法更重要
    Do not be addicted to technique, the idea is more important.


  • 3. 不要事事提問,學會獨立思考
    Do not ask immediately when you have a question, learn to think independently.


  • 4. 不要人云亦云,自己去驗證
    Do not following others blindly,verify it by yourself.


  • 5. 不要滿足於你的作品,即使客戶滿意
    Do not be content with your work,even if the guest is satisfied.


  • 6. 不要依賴別人,你可以依賴的只有你自己
    Do not rely on others, the one you can rely on is only yourself.


  • 7. 不要停止練習的腳步,即使你覺得用處不大
    Do not stop practicing , even if you feel useless.


  • 8. 不要好高騖遠,踏踏實實地走好每一步
    Do not get above yourself,down to every step. 


  • 9. 不要同時學習多項技能,把單項技能做到頂尖
    Do not learn many skills at the same time,  make one skill to the top.


  • 10. 不要自滿,保持謙遜
    Do not be complacent, stay humble.



  • “赤云十诫”系列海报从不同的角度来诠释“抄袭”、“人云亦云”、“好高骛远”、“自满”等普遍存在的“设计”现象,同时也作为一家创意机构的座右铭来做内部的自我警醒。

    在视觉上以“字体设计”为主要手法切入,以字形的不同维度变化而设计的系列海报,类似一盘多曲风集合的专辑,在核心大概念的框架下尝试单一海报的立意与美感互相结合的视觉表达。
    ​​​​​​​
    GDC Award 19, 优异奖;
    2018 Hiii Typography, 入围;
    2018年站酷奖,优异奖;
    入选《字赋不凡2》、《2018站酷奖年鉴》

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