The idea behind the Pump site was to let users interact with the shoe and in that way get exposed to the unique Pump feature of the shoe. Users must first pump up the site then pump up the navigation to access sub sections. There is also a lot of interactivity in the site including a game where the Pump will kick your ass! I concepted, designed and integrated the entire site.
http://www.rbk.com/us/pump/
http://www.rbk.com/us/pump/
