The 'UHU Stick With Us' campaign was conducted at the Lahore School of Economics in 2014 for the course 'Introduction to Consumer Behaviour'. The purpose of this project was to develop a product extension strategy for UHU, a glue/adhesive brand. Prototype stationery items were developed using local stationery products, such as a sticky notepad, an A4-sized ring folder and a highlighter. The project was completed in December 2014, and was well-received by the course instructor.