DOUBLE - U
Beauty Through Expression
A happy soul will always seem beautiful, but a beautiful individual might not always be happy. Beauty is unlikely undefinable. We believe that beauty comes from within.
We focus on the combination of physical and spiritual beauty.
For you and those around you, you will be radiating the more beautiful you! We encourage you to explore the sensibility of SELF-EXPRESSION through our range of beauty products.
Image edited from Stella Tennant by Nathaniel Goldberg in Givenchy
Our ultimate goal is to reinstate Chinese calligraphy as an everyday necessity: through beauty products. Moreover, we want to convey a message to the world that the secret of being beautiful inside-out is expression.
We aim to connect this traditional art form with a modern day audience, creating new opportunities for scholars of Chinese calligraphy and traditional brush makers as well as celebrating calligraphy as an expressive art form.
We are now living in a world where self-expression might lead to certain disadvantages. We gradually become more and more protective, afraid to express ourselves, in fear of how the others will respond.
We are unable to change how society works nether can we resolve the layer of protective wall we surround ourselves with, but we hope that you will at least learn to enjoy freedom of expression through beauty.
Image edited from Cynthia Korman by Guy Bourdin in Pierre Cardin / Stella Tennant by Nathaniel Goldberg in Givenchy
With the establishment of Double-U, our exposure will help to reinstate Chinese calligraphy as an expressive art form in everyday’s necessity. As young women are the majority of our target audience, the make up product that they use will influence the male audience too since they
will inadvertently learn the art of calligraphy as expression.
Makeup is not the final destination. It is our platform.
