Print & Poster discipline collection

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DHL "Troy". 2008. ECD at Memac Ogilvy Dubai.

Postershells for the Cologne Metrostars. 2002. CD at Jung von Matt.

Nike Tennis. 2009. ECD at Memac Ogilvy Dubai.

GSK ENO illustrated campaign "Torture". 2009. ECD at Memac OgilvyOne Dubai.

This is one of about 100 ads and posters I wrote for Sixt rental cars. I still have got all the proofs in some printed portfolio at the back of a cabinet. Many got many awards. 1998-2001. Copywriter and CD at Jung von Matt.

Ad for a cosmetic surgery clinic. 2009. ECD at Memac Ogilvy Dubai.

A fun little series of illustrated ads for an advertising archive site. This is interesting: the junior AD never told us she could illustrate until we found one of her little drawings. So Regina Groffy, that's her name, then got to do this whole campaign. 2008. ECD at Memac Ogilvy Dubai.

A fun stunt for MBC Action TV. Looked amazingly real. 2007. ECD at Memac Ogilvy Dubai.

Clever concept for Bepanthol hand lotion (Bayer). A bit over art directed. But got into Lürzer's anyway.
2011. CCO at JWT Germany.

I know: not amazing ads. But I like the story. All of these drivers are real. The Art Director, Ramzi Moutran, went to the desert, photographed and interviewed them. This made a rather bland global concept deeply local. In fact: it became best practice for localizing the campaign. 2008. ECD at Memac Ogilvy Dubai.

Google Streetview was a big discussion in Germany. We jumped on the topic and used it for this fun stunt for a DIY store. 2011. CCO of JWT Germany. (Also watch the following case video.)

MB puzzles brand ads taken to the extreme. A lot of work went into these. 2005. CD at Springer&Jacoby.

I like this type of humor. On the peak of the dotcom-craze tiss.com was my client. And wanted to expand to the USA. So we made this irreverent campaign targetting college students. 2000. CD at Jung von Matt.