1. KEYHOLE:

Keyhole is used to measure real time impact of a brand or trend on Facebook, Instagram and Twitter. It helps you see your brand reach and conversations by tracking hashtags, keywords and campaign metrics. It also helps in commitment to the brand by finding and resharing content that users find relevant.

2. HOOTESUITE:

Hootsuite is more of a social media management tool, it not only manages your online presence but provides you with its analytics tool as well. Apart from providing you with its user engagement numbers it also measures the brand performance and gives you an in depth view of how well the brand was received by the users.

3. EDGAR:

Edgar is a never ending social scheduling update queue that refills automatically, it has a library based format which stores content based on categories like blog post or tips. It mostly keeps track through its engagement metrics, showing you which posts get the most shares and comments. It lets you know which type of content generates more engagement.

4. BUFFER:

Buffer is a great tool that minimizes the aspect of sitting on the laptop for an entire day by scheduling and posting your articles throughout the week/day. You can chose the social media sites on which you want to post and Buffer then tracks engagement to see how many people it reached. The only downside to this app is that it only tracks posts made by its platform.

5. BRANDWATCH:

Brandwatch best works as a research suite for brands as it provides you with an enriched demographics data of what markets you own and want to enter. It also tracks the brands engagement status in real time and let you look at the positive or negative conversations going on about your brand. The best part about this app is that it filters spam and double citations.