This is the video of the award-winning Jacobs case. The integration of all media and the audience engagement via social media got good reviews. The video runs just under two minutes.
For those who skipped the video: here’s the case board.
This is one out of six ads of the 2013 TV campaign. Made to rejuvinate the brand, open it to audiences besides 50 year old ladies and promote the new idea "every cup brings us closer". Very short snapshots of life. True modern stories. A simple involving question reminding the viewers to have coffee with the ones they like most.
Here's a second ad out of the same series. The more you see the better. The concept works is all about the idea: there are many different types of important people in your life. And the moments you share over a cup of coffee are always unique. This concept can run a long time...
A last example: this campaign can also go into rather weird places and scenarios. Quite a big step for the brand.
Yes: all the tweets featured in the banner were live and real. We also could not believe how many people used the brand name in their tweets. For its usage of content this little banner won some bigger awards.
