biggest russian photo-contest
I am nikon 2017 – IN HEART OF IMAGE
Task
To increase conversion of sign-ups and photos upload index for the 5th annual Nikon Photo Contest. To decrease the bounce rate, to elaborate principles of cooperation between the platform and its users by taking into account new nominations.
about the project
The 5th annual Nikon Photo Contest is one of the biggest online photo competition platform in the Runet, where each user is able to upload snaps made with his Nikon camera. The are 6 nominations for professionals and 5 for amateurs in the contest. Photo works are being submitted during 3 months. Then the jury of 10 professional photographers votes for the best photo in each nomination online. More than 25 000 people have already taken part in the contest for last 4 years.
implementation
The platform for the previous year Photo Contest «I am in the picture’s heart» was also created in our agency, so we had some necessary statistics which helped us to increase key indices. As a result we decided to simplify the procedures of signing up and uploading photos, in addition to it we made over the main page and the page of awards. Overall, the amount of people taken part in the contest that year accounted for 7000. The quantity of photo works uploaded on the platform was 30000.
CREATIVE DIRECTOR
Pavel Simonov
