— Première
Première is dedicated to textile design for the fashion industry. They work with the finest natural materials and their experience is based on projects for high-end markets.
The cotton, used as the main production material, was the biggest inspiration for the brand's creation. Color palette leans on the natural tones of the plant's shrub incorporating metallic golden elements for the binding. Icon also draws to cotton using the boll seed-bearing capsule as a representation of Première's products origin and quality. The marketing collateral for Spring/Summer 2017 Collection is based on its signature marbled pattern. Typography style is set in classic serif and sans serif typeface adding a touch of elegance and exclusiveness to the brand's tone of voice.
Portfolio shots by Bataki Studio
Photography by Hans Splinter and Steve Snodgrass
