The Gathering United Methodist Church has been growing since day one. An important part of that growth is the evolution of the brand and the many sub-brands that have grown out of it. That growth has been so fast that many of the new ministry initiatives created marks for themselves in a rogue fashion and tended to quickly fulfill their needs rather than take the time to consider how their marks fit the overall church brand and maintain a cohesive look and feel. Finally, in 2017 we made it a priority to step back and make a set of consistent family of sub-brand marks.