Tennis13 is a sport center based in Québec that needed its branding to be modernized. 

Their slogan "Je l'ai dans la peau " in english "I have it in my skin" is a french idiom meaning "I really love somebody/something". It's a play on words as it also refers to the body, which is on focus while doing sports. This inspired me to represent visually the sentence by adding the sport icon patterns on the athletes themselves. Mixing it with vibrant colors and bold typography gave the whole a playful look that represents very well the friendly and warm place that is Tennis13.