Ekko
SevenDesign
As a global retail expert in data processing and connected devices, our client, Crosscan, was looking at repackaging its products and services in an offshoot company to target a new vertical: the industrial sector. SevenDesign was asked to create a name, brand and website to prime this new company for market entry.
Our client wanted to ensure that their 15 years of reliability and expertise were translated into the new brand. Simplicity was a primary factor in representing their platform, which would streamline complicated industrial processes and improve efficiency. We named the company Ekko, a simple, memorable word, based on the concepts of invisible connection and communication between devices.
Creative Director: Andrew Pollak
Senior Designer: Cedrik Ferrer
Strategy: Megan Daniher
Senior Designer: Cedrik Ferrer
Strategy: Megan Daniher
Recognition:
PRINT 2018 Regional Design Awards
PRINT 2018 Regional Design Awards
