Rock & Roll Denim Base Essentials - Box Redesign
The Base Essentials line at Rock & Roll Denim was not received well by customers and the general consensus was the packaging was lacking. The marketing team and I sat down to reevaluate the changes that needed to be made to bring the packaging up to par with competitors while still setting us apart from the crowd.
Changes included reducing the boxes to one set of colors across the 4 products that originally all had their own color. Simplifying the imagery and layout on the box to give a more sophisticated look. Moving away from a glossy material to a matte material to reduce glare and and increase durability. Moved window opening from the back to the front to let consumer see product immediately.
OLD BOX DESIGN
UPDATED BOX DESIGN
