The goal was to create a cool, simple, imperfect, signature-like logo/lettering to place on every single boot's sole. CUADRA's creative director thought it was truly important to show the complex and highly detailed process (Goodyear Welt Construction) involved in the creation of the brand's footwear.
CUADRA Goodyear Welt video co-created with the very talented TARANTA team (www.taranta.com.mx)
Original editorial design for GQ México special CUADRA article, September 2017
Photography: Easy Tiger Company
Photography: Easy Tiger Company
GQ México, September 2017 (p. 58)
CUADRA was simultaneously introducing their new sole technology, MOTION (FW17), so I decided to create a new logo for this special project:
MOTION display designed to explain the new sole's technology
MOTION Display
Amazing boots designed by Katy Balvanera
Amazing boots designed by Katy Balvanera
