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Branding
F4TAL Street Football
Branding
F4TAL Street Football
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Client: F4TAL
Year: 2017
Client: F4TAL
Year: 2017
F4TAL is a 5-a-side street football team from London, UK.
The inspiration to create the crest was the name “Fatal“, the word,
in its essence, means something that kills you.
Fatal is a toxic gas. Fatal is the end.
in its essence, means something that kills you.
Fatal is a toxic gas. Fatal is the end.
And what is to be fatal in football?
Fatal is a killer player. A good striker.
A great goalkeeper. Fatal is a move of death.
Fatal is a killer player. A good striker.
A great goalkeeper. Fatal is a move of death.
The crest was designed inspired by all football players’ tattoos.
Something fatal and aggressive marked on their skins.
Something fatal and aggressive marked on their skins.
The F4TAL players love the taste of victory.
They don’t feel threatened.
The toxic gas isn’t toxic for him.
They don’t feel threatened.
The toxic gas isn’t toxic for him.
Because he is the gas.
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Agency: Nacione™
Creative Direction: Ricardo Carvalho
F4TAL Staff: Kelvin Miles
Creative Direction: Ricardo Carvalho
F4TAL Staff: Kelvin Miles
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Illustrations
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Cap
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Home Jersey
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Away Jersey
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We’re a consulting firm specialized in branding and strategic management
for entertainment, sports and tourism industry. Visit our website: www.nacione.com
General Enquiries, Media & PR:
info@nacione.com
US: +1 209 6915 094
BR: +55 11 98455 0190
© 2017. All Rights Reserved.
The content featured on this page is a responsibility of the authors and does not represent the interests of third parties.
Images are only to promote discussion and illustrate concepts and ideas.
