AppGuide+ / Leonardiana Museum Experience
AppGuide+ is the new app for exhibitions and museums promoted by Giunti Arte Mostre Musei. It serves as an augmented audioguide and enables a rich set of new experiences. This project is the culmination of my activity as Head of Design and User Experience for Enjoymuseum. The first setting for AppGuide+ was Leonardiana in Vigevano: one of the most complete museum about Leonardo da Vinci’s life and works.
The UX/UI design pivots around three core objectives: 1. Create continuity between physical and digital environment; 2. Expand the museum experience in time and space; 3. Meet all level of curiosity and the needs of different type of visitor. To do so, we adopted several solutions : a. Color neutral UI elements and a modular background system that matches rooms and artworks colors. b. Previews and memories that let visitors engage with the exhibition before and after having experienced it. c. A layered navigation with audio contents on top, let both the more distracted and the more interested users easily find what they’re looking for.
