e-Durable
Rebranding & webdesign for e-Durable. It moves. It morphes.
It's nature-inspired. It's as eco as it's owners who respect our planet.
Switzerland
2016
Logo design
e-Durable logo before
This was the first e-Durable logo, representing the world in the form of a fingerprint or footprint, as we leave behind both our digital fingerprint and our carbon footprint in our daily exchanges and transactions. The letter “e” of course represents the “electronic” world, with “durable” and the long tail of the final “E” expressing longevity of the planet through sustainable action. We also incorporated the emblematic green seed and young shoot to represent growth and evolution into a more sustainable future.
Logo refreash
A second generation logo was required with the growth of the business, and the subsequent development of a new website. This new logo also overcame the impracticalities of the footprint in print media. “e” and “Durable” are now bridged together to represent the evolution of IT and sustainability working in partnership together.
The footprint has been replaced by the “egg” to symbolise germination of new ideas, and to provide a fertile environment for the responsible IT movement to grow.
As for the color gradient it allows to visually reinforce the same idea of the link between the blue of technology (Blue Chips), the green color of nature and the egg-yoke or sun yellow.
Signet shapes
We replaced the alfalfa grain with animated shapes in an infinite shape. Shapes have their inspiration in nature (ecological context) and in geometry (IT context). Continuous movement and metamorphosis symbolizes the continuity and stability of processes in nature that reflect the e-Durable business model.
Metamorphosis of shapes inspired by nature & geometric
Signet with logotype
Typography
Palette
Iconography
Products logos
Website
Responsive web design
Corporate identity elements
