Usually known for their phone and consumer sales, the bulk of Motorola’s revenue comes from their government and public safety business, including communication devices which are used worldwide. They needed to execute an advertising and branding campaign that represented all the primary regions in which these products are used.
This campaign featured imagery using real workers in real public safety scenarios. We would be traveling to three continents, five countries, and 15 cities including Shanghai, Toronto, and Sao Paulo. Each region we visited, we worked with government and public safety workers and photographed them in their everyday environment. This involved everything from shadowing bike police in Brazil, to high speed chases with the coast guard in Toronto.
Fireman
Toronto, Canada
Motorola Solutions
Vancouver, Canada
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Emergency SWAT
Toronto, Canada
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Foot Soldier
Sao Paulo, Brazil
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Policeman
Shanghai, China
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Sao Paulo, Brazil
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Fireman
Chicago, Illinois
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Chicago, Illinois
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Public Transit
Sao Paulo, Brazil
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Public Transit
Shanghai, China
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Sao Paolo, Brazil
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Mounted Police
Polk County, Florida
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Emergency SWAT
Sao Paolo, Brazil
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Motorola Solutions
Sao Paolo, Brazil
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Emergency SWAT
Polk County, Florida
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Toronto, Canada
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Sao Paulo, Brazil
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Police/DEA
Norfolk, Virginia
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Firemen/Emergency Response
Toronto, Canada
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Firemen
Toronto, Canada
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Vancouver, Canada
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