The redesign of KIKKOMAN Soy Sauce aims to create a new modern design at the same time reflects the brand’s long history and traditions. With the goal of creating the product image of being “consumer oriented” product to stimulate “international exchange of food culture,” expanding demographic of cookers and targeting specifically young females, I redesign the concept and brand image, while maintaining its conventional position as the type of soy sauce to be all-purposed base for both Asian and American cuisine.
Drafts 1.0
Drafts 2.0
