As a Couchsurfing user, I have noticed some problems while using the mobile app and always asked myself how it could be better. The design seemed overly complex and it wasn't so easy to understand the structure, with multiple options leading to the same place or action. With that being said, I felt as though the visual aesthetics could be improved, appealing to either new users or existing ones. So the goal of this project was to implement a more organised hierarchical structure with a new appealing visual design making the experience simpler and funnier.

From the beginning, the goal was to bring a simpler solution to the users and after collecting information with Couchsurfing users two types of personas were created:

The user flow was designed to be easy to navigate and get to other screens as simple as possible, allowing them to complete their objectives efficiently.

During the wireframing process some possibilities started to pop up and with further exploration, some decisions were made in order to achieve a better structure. I started off wireframing on paper because it gave me more freedom to explore.

With a rough idea of the screens, I jumped to more detailed-digital wireframes so that I could test different layouts, type sizes and if the screen-flow was good enough and so on.

To build the visual style, the Couchsurfing brand’s core values were in focus. The earthy orange of the Wordmark was adjusted to provide the human touch and sense of authenticity that is stated in their brand plus other nature-related colours - blue, yellow and green - were thoughtfully added all together to make the experience more human and vivid.