Samsung gave us a “how to” brief for its consumer electronics products. But we didn’t want to make a series of boring videos. That’s why we created “Ona Göre Anlat”, which means “Tell it like”. Then we told the same products and the same features in different ways. We let the consumer to choose how they want yo listen our products.
AWARDS
Felis Awards - Hedef Kitleye Erişim, Medyada Mükemmellik
Felis Awards - Medya İçgörüsü ve Stratejisinde Mükemmellik
Felis Awards - Online Markalı İçerik – Video
CASE STUDY
BRAND
Samsung
PROJECT NAME
ONA GÖRE ANLAT
ADVERTISING AGENCY
ADVERTISING AGENCY
Cheil Turkey
CREATIVE DIRECTOR
Cihan Kavaklıpınar
COPYWRITER
COPYWRITER
Mert Bitmez
ART DIRECTOR
Selim Küçükkutlu
DIGITAL TEAM
Doruk Bayer, Selis Aykan
PRODUCTION COMPANY
PRODUCTION COMPANY
Hacıyatmaz Film
DIRECTOR
Alexi & Matis
