25202091 is a leading Austrian law firm, the founder is one of the top litigators in Europe, with over 25 years’ experience, but the firm focuses on delivering an all-star team of people, with a diversity of styles and specialisms. The idea is retrieved from Vienna which produced the famous musical composer, Mozart who was interested in the numerical code (cabalistic).
The number serves as a foundation of structure which is reflected in the definition of Law. This idea will be a distinctive identity for a law firm. The logo was drawn from the Bodoni 72 Old style which is chosen due to the aesthetic value in the number’s form and the similarity with the musical notation. The logo was formed by modifying them more into musical notation and the number indicates the name of the founder as a cabalistic code.
Unlike the traditional quality of the logo and its unusual use of number as an identity, the colour modernises and softens its appearance to build a recognisable identity in a law firm while maintaining its authoritative feel. Inspired by the musical notation called ‘measure’, which is part of the identity, with the shape changing according to the contents. Dividing into two parts is a metaphorical expression of handshake, people to people business, and also the scales of justice in the Lady of Justice.
The importance and serious nature of law as a business is conveyed through a traditional serif typography, and its centred alignment.
