few words about jim frames philosophy...
Since the day we are born, we are bombarded with images that portray society in a stereotypical way. Images of beauty, power, wealth, success. These images shape our behaviour and the way we see the world. Can you open your eyes and see beyond the familiar and the comfortable? After all, it's you that decide what to see. And what you see becomes your reality.
"Our brain has trained our vision to pick up the familiar and the comfortable."
