When some former soviet republics beer brands have been absorbed by Heineken, finding the proper solution of theirs branding and rebranding has appeared very urgent. The identity started to be created with a new brand strategy. There was done the graphic identity, the typography shape incorporating, strong graphic pattern and color palette in the second stage of the project. Later on, the labels, packaging and bottles design, the product line differentiation, the print concept and POSM have been successfully designed. Thus, beer Identity and label space now seamlessly connect and tell a story of modern authenticity.
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