D&AD CREATIVE AWARDS
PACKAGING DESIGN
BEST OF YEAR WINNER
Brief: Create packaging for a 21st Century Scotch whisky brand that challenges category convention and rituals and appeals to an international female consumer.
Solution: As whisky originated in Scotland we decided that it was important to maintain a strong link with this long-established heritage, hence the inclusion of the thistle image (the national flower of Scotland) and a Gaelic title.
The bottle itself is slender and sophisticated with a contemporary edge and the combination of a clear glass container with an oak-crafted lid reinforces the pure and natural aspects of this brand. The oak also references the specific distilling process of the whisky in oak barrels, as well as being symbolic of strength and beauty.
PACKAGING DESIGN
BEST OF YEAR WINNER
Brief: Create packaging for a 21st Century Scotch whisky brand that challenges category convention and rituals and appeals to an international female consumer.
Solution: As whisky originated in Scotland we decided that it was important to maintain a strong link with this long-established heritage, hence the inclusion of the thistle image (the national flower of Scotland) and a Gaelic title.
The bottle itself is slender and sophisticated with a contemporary edge and the combination of a clear glass container with an oak-crafted lid reinforces the pure and natural aspects of this brand. The oak also references the specific distilling process of the whisky in oak barrels, as well as being symbolic of strength and beauty.
