"Los libros son espejos: sólo se ve en ellos lo que uno ya lleva dentro."
Carlos Ruiz Zafón (La Sombra del Viento, 2001)
Two avid book readers wanted to create an Instagram account to share their obsession for books and the stories they tell through their pages. Aware that we live in a visual world full of brands, those two readers thought it was a good idea to create a logo for their Instagram page where they will be sharing their fight against a reader's worst nightmare: The Reading Slump Monster. As one of those two readers, who also happens to have a few logo design skills and wanted to put them to use, I created our "brand". This is the final result.
I used the font Lot (Regular) and the letter S as the base for the icon design that stands for the stack of books that we insist on piling up. A bookmark was added to one book because you can't be a true reader if you don't use bookmarks. As expected, the other book remains unread (we don't know for how long), so it doesn't have its own bookmark.
Colours often have meanings and the Colour Green can represent fresh things, growth and progress. Reading a new book is an experience that feeds your brain with fresh ideas. It can also lead you into unknown worlds and make you grow in ways you could never imagine*. The whole experience is not just about reading progress, but about progress of the mind.
* No, you will not grow like Gulliver.
Visit the logo at
Fonts
Lot, Regular
Geneva, Regular
Mockups
