Volunteers are always needed at the Domino Foundation. Just spending time with the children does boost morale. Our insight stemmed from the research done into the benefits of art therapy in young children.

our core insight is that young children benefit from drawing their feelings

From the insight we planned a Sketch club event. People would be encouraged to join and spend time with the children while they draw and colour.

Pieces from the Event would later be used to form a pop up gallery in schools and campuses. The pieces generated from the sketch club would be up for sale or auction at the pop-up galleries and the proceeds would go to the children's home to help them with any expense at the home.

 

The campaign would be communicated through this stop motion animation, it depicts childhood adventures through childlike drawings to illustrate our insight that children express their feelings through drawing.  The video would be flighted on social media like the Domino Foundation Facebook and Instagram page, to keep costs low.  The brand can also contact schools and campuses with the idea of playing the video during or after lectures or classes.