To generate awareness and excitement for the premiere of From Dusk Till Dawn: The Series, we created Santanico’s Party Line, inspired by fan culture’s love for the character Santanico Pandemonium. The demonic temptress would respond to callers based on their originality, creativity and depravity, and her favorites were collected the “Slaves for Santanico” Tumblr site as grindhouse-style quote cards.

Agency: Campfire