Dianne McLean's profile

Domino's Pizza - Group Ordering Campaign

The aim of this campaign was to to educate consumers through social media about Domino's Group Ordering - a new online feature.  
When it comes to ordering lunch for the office, or even a group of friends, as much as we all agree on just about everything, pizza just isn't one of them! Domino's Pizza is here to keep the peace, just order from the easy to order menu sheet, fill in your quantities, and go! #FeastFixed.
Dinner plans for two suddenly became a 'OMW, I didn't know all of these people could fit into my living room' kind of dinner... relax, plug in your headcount into our online calculator, and we'll tell you how many pizzas will satisfy your  hungry guests. Also, the more you order, the less you pay.
#FeastFixed. The competition element brought in a humorous side of ordering for your group. Consumers were encouraged to think of a cool collective term for their hungry group, and they could win a Domino's meal.
Domino's Pizza - Group Ordering Campaign
Published:

Domino's Pizza - Group Ordering Campaign

Published: