Koi is a brand that provides custom made art to their clients, ranging from posters to tshirts to stickers. The logo had to encompass the brand image of a very unique feel of artistry with vibrant colours.
The company is gives out office space to empower start ups and business, but it’s not too corporate and has a fun side - this was what is trying to be captured in the logo design. The N E and U have been placed on three sides of a cube, occupying a volume of space. The resulting shape is a fan that signifies the ever moving gears of a business, never stopping, signifying a long lasting nature. The fluid lines signify a less rigid and more dynamic and hip company, not too corporate.
The colour choice of a midnight emerald blue, based on colour psychology principles, signifies trust, strength and dependability
The typeface, Montserrat, in all simple, was considered due to its clean curves and sharp lines empowering the trust and dependability nature of the company. Spaced out well, it gives out an air of open space and cleanliness.
This logo was designed to showcase a lot of what this company is doing, an arrow breaking through the ceiling showcases that this company can help your business experience exponential growth beyond expectation. Signifying the product of the company, which is office space the logo was made to an optical illusion of a cuboid occupying a volume of space, standing firmly on the floor, as well as the same cuboid looked in another way is a four pillared ceiling.
The colour choice of a midnight emerald blue, based on colour psychology principles, signifies trust, strength and dependability
The typeface, Montserrat, in all simple, was considered due to its clean curves and sharp lines empowering the trust and dependability nature of the company. Spaced out well, it gives out an air of open space and cleanliness.
This is for an Instagram profile that focuses on mandala art
