Italy is a country where the influence of global cocaine business largely affects the economy
and the daily life of its population. Colombian cocaine export is closer to Mafia’s business than people realise.
That’s why, to launch the 3rd season of Narcos, Netflix most addictive show,
we used the power of numbers to remind everybody how the “blow business” is more pervasive than ever.
And to do it, we consulted a major Italian expert on narcos: Roberto Saviano.
"8 notes out of 10 have traces of cocaine. Including yours."
Every 5 seconds, the global drug market earns $ 96,000. | Every 5 seconds, Narcos produce 180 grams of cocaine. | Every 5 seconds, 23 grams of cocaine are consumed in Europe.
CREDITS
Agency: DUDE
Executive Creative Directors: Livio Basoli e Lorenzo Picchiotti
Senior Copywriter: Nico Carrassi
Senior Art Director: Luca Riva
Integrated Production Director: Matteo Pecorari
Account Manager: Anna Norelli
Account Executive: Giorgia Marchelli
Editor: Seba Morando
