Client: Mondelez International
Agency: Leo Burnett Beirut
2016
Brand: Trident Gum
Integrated campaign
THE REFRESHING HABIT
Award: Pikasso D'Or - Malls Category, Beirut.
Role: Ideation for Copy and messages, layout.
Global campaign that we adapted to the Lebanese market following local insights, and targeted touch points.
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1 | IN THE STREETS: BILLBOARDS
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Some lines in Arabic translated to English below:
Where is everybody going?
Focus on the road.
Trident the Refreshing Habit.
You didn't get used to traffic yet?
Grab a gum.
Trident, The Refreshing Habit.
Watch out! There's a grocery store in 200m.
Are you sure you didn't forget anything?
Trident, The Refreshing Habit.
2 | GAS STATIONS
3 | MALLS
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4 | GYM
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5 | POSM
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6 | BARS AND TAXIS
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2 or 4?
Stay Focused.
7 | AT THE MOVIES
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8 | OTHER TOUCH-POINTS
A Gum Distributor to recharge on Trident gum placed in different locations where someone might need to refresh: the movies, hiking trails, e-shops, gyms,etc.
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7 | AT UNIVERSITIES
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Waiting for Inspiration to hit you?
Trident the Refreshing Habit.
You're focusing on everything except your studies?
Trident, The Refreshing Habit.
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7 | POSTS ON SOCIAL MEDIA
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- Creative Director: Odile Riachi
- Sr Art Director: Nayla Baaklini
- Jr Art Director: Corinne BouAoun
- Jr Art Director: Corinne BouAoun
- English Copywriter: Nisreen Kaj
- Arabic Copywriter: Grace Kassab
- Arabic Copywriter: Grace Kassab
- Communication manager: Jana Doumani
- Interrupters animated by: Feer Mcqueen, Lebanon.
- Interrupters animated by: Feer Mcqueen, Lebanon.
