CSUDH Continuing Education Facilities: Mapping and Re-branding Project
→ 2016 → 2018 → 2019 Current)
Project Task:
Provide facilities mapping for website content, social media and other asset usage.
Over the course of 2 years, the CSUDH campus has undergone a major re-branding initiative, which required the updating of all current images using the campus logo. I took the initiative to revamp an existing architectural rendering of our registration, classroom, and administrative buildings to provide directional signage for use on our website and social media, as well as visual displays (television screens) in various locations around the campus.
I then tied the published assets to social and digital marketing tracking to monitor the usability and effectiveness of the images in desktop and mobile environments.
Software/Technologies Used:
Adobe Fireworks, Adobe Illustrator, Adobe Acrobat Pro; Google Maps, Google Analytics, Google Business; Bitly
Passport Hub Center Directions Map (2017 → 2019)
Campus Directions (2023)
