INDO Architekci is a highly esteemed and dynamic architectural studio specialised in designing complex urban engineering projects with a minimalist and universal character. Our task was to reposition the brand so as to emphasize its technical and systematic approach to architecture, and to update its image preparing it to open up to new, broader market. Our secondary goal was to find a new visual language that would fully describe the values and achievements of the studio – one that would be flexible enough to present its constantly expanding offer and portfolio.