The installation was designed specially for DGTL Barcelona, an electronic music festival originally from Amsterdam. The festival has a sustainable mindset on the impact it has, and therefore has a series of elements that make it enviornmentally friendly. One of these is the #goingveggie campaign.
An area of fun awareness that spreads an enviornmental message through enjoyment. An opportunity to show how DGTL can balance the entertainment & commitmentto the enviornment.
The pool is designed as a space of fun, rest & awareness. It easily attracts people and shows the data of water needed to produce meat burgers, and everything the festival saves by going veggie.
The hashtag allows to have a wider reach outside the festival, inviting people to post photos and spread the message further.
