CREDITS
Agency : Bridger Conway
Creative Director Branding & Communication: Naku Ripoll
Creative Director Interactive & Social Media: Estefania Massud
āāāāāāāAccount Director: Carolina Albajari
Cliente: Budweiser 66
Location: Paraguay
Creative Director Interactive & Social Media: Estefania Massud
āāāāāāāAccount Director: Carolina Albajari
Cliente: Budweiser 66
Location: Paraguay
Challenge and Results.
4 countries, 1 project. From Paraguay to the world
The main objective of Project 66's trip was to discover the trending tendencies all over the world, and bring them to Paraguay.
A team of ambassadors went to New York, London, Amsterdam and Berlin. They spent the time of their lives, and learned about fashion, music, night life, underground experiences and photography.
Ā The content was replicated 24/7 into the Bud 66 networks, using the most innovative communication strategies to reach the biggest possible amount of people.
Maximizing concepts to a new level
Through Instagram -with live streams, stories and interactive contents-, Facebook and several other media channels, we documented every step of our trip.
People could follow the DJ Paolo Petz and the journalist Cecilia Rojas on her New York's adventures; went over London's Oxford Street with blogger Andrea Montanaro and art curator Rut Montenegro; enjoyed Amsterdam with the help of the DJ's Natalia Doljak and Constanza Zavala; and finally discovered the best spots in Berlin with the photographer Victoria Mussi.
The soul as the strongest force of engagement
The overall concept of the trip was "We are nomads", and that was the message that the ambassadors also replicated on their own social network accounts. The influencers also took over the Bud 66 network channels, and put their own style into the messages and pictures of an ever-growing brand
Over 200hrs of content and international wisdom
