ABOUT THE "APO" REBRANDING
APO (Akademia Piłkarska Oleśnica/en: Football Acadamy Oleśnica) - it’s private football academy founded in 2012 in Oleśnica city. The academy has over 20 training groups in 8 categories of age. Through to the constant and rapid development and numerous successes of the teams, the club decided to rebrand. New communication and marketing strategy of the brand image needed also new visual identity to show professional approach on the outside.
PROBLEM
The previous logo from 2012 did not match the new Academy's idea and strategy. The sign was too archaic with old-style design and amateur to show new possibilities and full of a professional approach to football training in 8 different categories of age. A lot of visual identity elements like match & information posters, billboards, gadgets etc. was designed without optimal graphics system/sense and regularity.
MAIN GOAL
– Create new professional visual strategy
– New logo in minimalist monogram style
– Color change on more dynamic
– New football kits
– Full complete of prints and web graphics
– Consistent system of graphic elements in promotion and office materials
– Timeless design
– Color change on more dynamic
– New football kits
– Full complete of prints and web graphics
– Consistent system of graphic elements in promotion and office materials
– Timeless design
